Illustration showing the process flow of booking a motel coach, starting from Booking.com to Expedia, then to reception, and a maid cleaning a room.

Frequently Asked Questions

  • Motel Coach is a consulting and training service tailored to independent motels and small hotels. We help owners and managers improve occupancy, streamline operations, boost direct bookings, and increase profitability through practical, no-fluff support.

  • We work with:

    • Independent motel owners

    • New operators entering the industry

    • Experienced managers looking to refresh operations

    • Small hotel operators managing under 60 rooms
      Our support is focused on real-world outcomes, not big-brand theory.

  • We offer:

    • Online training courses for motel teams

    • Direct booking website development

    • SEO and Google Business Profile optimization

    • OTA performance audits (Booking.com, Expedia, etc.)

    • One-on-one coaching for owners and managers

    • AI Search and digital marketing readiness

    • Reputation and review strategy

  • Currently, we focus on Australia and New Zealand markets. However, our methods can be applied globally for similar-size properties.

  • You can:

    • Enrol in one of our online courses

    • Book a free consultation

    • Request an OTA or website audit
      Visit www.motelcoach.com.au to get started.

  • Pricing varies by service. We offer:

    • Free downloadable guides and templates

    • One-time project rates (e.g., website, listing audits)

    • Affordable monthly retainers for ongoing support
      We’re transparent with pricing—no hidden fees or long contract

  • No. All our materials, tools, and coaching are designed for non-technical motel operators. If you can run a property, you can implement what we teach.

  • Yes. We specialise in helping motels reduce OTA reliance through:

    • Website design focused on conversion

    • Booking engine integration

    • Rate parity strategies

    • Google visibility and trust signals

  • Each course includes:

    • Step-by-step video lessons

    • Downloadable checklists and templates

    • Real-world case studies

    • Action plans you can apply immediately
      Courses cover key topics like front desk training, marketing, operations, OTA optimization, and digital tools.

  • We only work with motels and small hotels—we don’t generalize across the tourism or hospitality sectors. Everything we do is grounded in decades of operational experience, tested in regional and metro markets, and focused on ROI, not theory.

  • Yes. We offer personal strategy sessions, training for staff, and tailored marketing or operations consulting. Perfect for properties undergoing change or needing targeted help.

  • Absolutely. Our audits highlight what's helping or hurting your visibility, ranking, and conversion. You'll get a clear action plan and support implementing changes if needed.

  • We review all content quarterly to reflect changes in Google, Booking.com, Expedia, and AI search trends. Our goal is to keep you ahead of what’s coming.

  • Yes. We teach systems for review collection, responses, and using feedback to improve guest experience and boost online scores.

  • Yes. We support owners and groups with multiple motels/hotels looking to align operations, marketing, and performance across sites.