Hospitality Coaching Service
Last Updated: 16.12.2025
Do you need Hospitality Coaching?
Running a motel means juggling staff, systems, rates, reviews, compliance, and cash flow — often all at once. As an experienced hospitality coach and motel consultancy, Motel Coach helps independent motel owners regain control, improve performance, and build a more profitable, well-run business.
We specialise exclusively in motels and small accommodation providers, delivering practical advice, hands-on support, and systems that work in the real world — not theory.
What We Do
Our hospitality coaching services combine hands-on operational experience with proven commercial strategies. We don’t just point out issues — we help you fix them.
Operational Performance Reviews
Our operational reviews identify where time, money, and consistency are being lost. You’ll receive a clear, prioritised action plan focused on improving efficiency and accountability.
Key areas reviewed include:
Daily operations and housekeeping efficiency
Front desk workflows and GuestPoint PMS setup
Maintenance scheduling, logging, and follow-up
Staff structure, accountability, and time-saving systems
Learn more about our Operational Performance Reviews or book a consultation.
Revenue & Rate Management
Understanding your numbers is the foundation of profitability. As your hospitality coach, we help you make confident pricing and availability decisions that lift both occupancy and ADR.
Support includes:
Dynamic rate strategies for peak and shoulder periods
OTA (Booking.com, Expedia) vs direct booking balance
Competitor benchmarking and rate positioning
Forecasting, restrictions, and occupancy optimisation
Marketing & Room Distribution Optimisation
We focus on the booking channels that actually drive results — not vanity metrics.
Core channels we optimise:
Booking.com and Expedia
Direct bookings via your website and phone
Google Search and Google Business Profile
Our goal is simple: more bookings, better rates, and stronger visibility where guests are already searching.
Learn more about our Motel Marketing and Room Distribution Review service or book a consultation.
GuestPoint PMS Training & Integration
GuestPoint is powerful — but only when used correctly. We provide tailored, hands-on GuestPoint PMS training to help you and your team operate efficiently and confidently.
Training covers:
Reservations, billing, and corporate accounts
Automation of pre- and post-stay communications
Reporting, reconciliation, and performance tracking
Staff Training & On-Site Support
Well-trained teams reduce mistakes, save time, and improve guest experience. We provide practical training that fits motel environments.
Training areas include:
Front desk and customer service skills
Check-in, check-out, and complaint handling
Housekeeping processes and inspection checklists
WHS compliance and safety standards
Why Choose Motel Coach?
Over a decade of hands-on motel management experience
Specialists in GuestPoint PMS, revenue management, and motel systems
Practical, results-driven advice — no fluff or theory
Trusted by independent motels across Australia
Who We Help
Independent motel owners looking to improve profit
New motel managers needing systems and structure
Investors purchasing or repositioning a motel
Family-run motels wanting better oversight and consistency
Book a Free Consultation
Let’s review your motel’s current performance and identify your biggest opportunities for improvement. If we’re not the right fit, we’ll have an honest conversation and part ways with clarity.
Our Pricing
Frequently Asked Questions
Q. What does consulting with Motel Coach actually involve?
A. Consulting is hands-on and practical. We review how your motel operates day to day, how bookings are generated, how rates are set, and how systems are used. You receive clear priorities, structured recommendations, and ongoing support focused on improving occupancy, revenue, and operational efficiency.
Q. How are the monthly consulting hours used?
A. Monthly hours are flexible and can be used across operations, marketing, revenue management, systems optimisation, reporting, and advisory support. Time is allocated each month based on what will deliver the greatest impact for your property.
Q. Is this suitable for small, independent motels?
A. Yes. Motel Coach specialises in independent motels and smaller accommodation businesses. The advice is practical, realistic, and designed to work with limited time, staff, and resources.
Q. Do I need to change my PMS or booking systems?
A. No. The focus is on improving results from the systems you already use. Any system changes are only recommended where they make clear commercial sense.
Q. How long does it take to see results?
A. Many clients see clearer processes and better decision-making within the first month. Occupancy, rate, and channel performance improvements typically follow within 60–90 days, depending on market conditions and implementation.
Q. Is there a minimum engagement period?
A. Yes. Consulting packages generally require a minimum three-month engagement. This allows sufficient time to diagnose issues, implement changes, and measure meaningful results.
Q. Can unused consulting hours roll over to the next month?
A. No. Unused hours do not roll over. This approach ensures consistent progress rather than stop-start or reactive consulting. If we do not have the need for the full time allotment a credit will be issued to the following month.
Q. Will you work directly with my staff or managers?
A. Yes, where appropriate. Consulting may involve working with owners, managers, or front desk teams to improve systems usage, consistency, and operational performance.
Q. Is this more operational or more strategic?
A. Both. Motel Essentials focuses more on operational improvement, with some strategic focus. The two larger packages increase the strategic focus.
Q. Do you guarantee increases in occupancy or revenue?
A. All of our clients to date have seen significant performance improvements. While no consultant can guarantee performance, with the market conditions remaining the same we will increase your motels performance.
Q. How do we get started?
A. Start with an initial conversation to confirm fit and priorities. From there, the most suitable package is selected and onboarding begins.
Motel Essentials
Back to basics. Clear priorities. Immediate improvements.
Best for:
Independent motels that want clarity, structure and quick operational and occupancy wins.
Inclusions (9 hours per month):
- Operational and workflow review
- Occupancy, ADR and channel mix assessment
- Google Business Profile & OTA listing review
- Direct booking path review (website + phone enquiries)
- Cost Efficiency Management
- Booking conversion check
- Priority improvement checklist
- Monthly performance review and guidance
Outcome:
A clear plan, fewer leaks in your operation, and stronger day-to-day performance without overwhelm.
Motel Performance Pro
Optimise property revenue, distribution and systems.
Best for:
Motels that are trading but underperforming their market or want more consistency and control.
Inclusions (15 hours per month):
Everything in Motel Essentials, plus:
- Revenue and pricing strategy review
- Channel performance & rate parity analysis
- PMS, channel manager & OTA setup optimisation
- Direct booking optimisation strategy
- Review and reputation management audit
- Competitor benchmarking and market positioning
- Structured 90-day performance roadmap
Outcome:
Improved channel performance, stronger pricing confidence, and more predictable occupancy and revenue.
Motel Asset Maximisation
Run the motel like an asset, not just a business.
Best for:
Motels that require performance turnaround, replacement management or preparation for sale.
Inclusions (25 hours per month):
Everything in Performance Pro, plus:
- Full operational systems & SOP review
- Staff structure, rostering & productivity assessment
- Owner-level P&L and cost control analysis
- Group, corporate and long-stay strategy development
- Custom reporting dashboards, templates & checklists
- Ongoing priority advisory support
- Strategic planning aligned to asset value
Outcome:
A stronger, scalable operation with clearer reporting, improved margins, and increased asset value.
Our Customers Say
⭐⭐⭐⭐⭐ Gabriele (Casa Nostra Motel Mackay and Casa Nostra Motel Rockhampton) - “I’ve used Motel Coach many times over the years at my different properties and can recommend Ben. He has a deep knowledge of Motel Marketing and can improve performance where you did not know it was possible”
⭐⭐⭐⭐⭐ Gus C - “The Essential Guide to Motel Management is one of those books that just gets everything right — it’s clear, easy to read, and packed with real-world tips that actually work.”
⭐⭐⭐⭐⭐ JW - “Whether you’re an experienced manager or just stepping into a leadership role, this book offers valuable lessons on improving guest experience, streamlining operations, and driving profitability. It’s quickly become an industry standard read.”
⭐⭐⭐⭐⭐ Dream Cleaning - “We hired the team at MotelCoach to assist us with a transition for the cleaning team at one of our larger managed motels. They were supportive and had the knowledge to get results.”
