GDS Optimization Checklist for Motels
If you're managing a motel and want to grow corporate, group, or travel agent bookings, mastering your Global Distribution System (GDS) setup—especially through Amadeus—is critical. This SEO-driven guide gives you a granular, practical, and high-impact checklist to optimise your GDS presence.
Why GDS Optimization Matters for Motels
Travel agents still influence millions of bookings globally. Whether it's for corporate travel, packaged leisure bookings, or government stays, your property needs to be properly represented across GDS platforms like Amadeus.
A well-optimised GDS profile helps:
Increase visibility in travel agent search results
Ensure accurate, bookable room and rate mapping
Present compelling content to convert searches into bookings
Win corporate and consortia accounts
Build trust with commissionable agents
GDS Optimization Areas: Key Focus Points
1. Content Quality
Upload high-resolution photos (25 max)
Write concise, clear descriptions (HOD)
Tag all amenities properly
Include nearby attractions, distances, and directions
Ensure policies, check-in/out times, and room types are current
2. Rate Structure
Load BAR and keep it updated
Map all rooms to all rate plans
Maintain rate parity (direct, OTA, GDS)
Simplify rate plans (max 5–6 public rates)
Ensure negotiated/corporate/consortia rates are loaded
Describe each rate clearly (e.g. "INCL BRKFST | NONREF")
3. Room Mapping
Map rooms accurately to GDS codes
Avoid internal naming (use "Deluxe Queen" not "DLXQ")
Ensure every room/rate combo is bookable
Flag accessible room types
4. Travel Agent Engagement
Pay commissions on time (standard 10%)
Identify and nurture top-producing agents
Offer FAM rates, webinars, or updates
Participate in consortia programs
5. GDS Advertising & Messaging
Use marketing messages in HOD field (e.g. "Newly renovated")
Consider Amadeus media placements during low demand
Use concise, benefit-driven copy
6. Photo Strategy
Sequence images from best-to-basic
Use tags (lobby, rooms, exterior, pool)
Remove outdated or low-res shots
7. Competitive Positioning
Monitor market share (Agency360)
Compare listings and rate strategies with competitors
Highlight your value-adds (free breakfast, parking)
Leverage commission incentives strategically
Frequency Checklist
Daily: Check parity, update availability, respond to reviews
Weekly: Review competitor rates, confirm mapping, GDS look-to-book
Monthly: Audit rate plans, extend inventory window, upload new photos
Quarterly: Full profile audit, agent outreach, marketing message refresh
Annually: RFP season prep, corporate/consortia rate review, photography overhaul
Interested in learning more about GDS Optimization, join our Motel Management Course today.
