Free Motel Marketing Audit for Independent Motels
Last Edited 23/12/2025. Most motels don’t have a marketing problem — they have a visibility and conversion problem.
What’s Included in the Free Motel Marketing Audit
Our Free Motel Marketing Audit gives you a clear, practical breakdown of what’s working, what’s holding you back, and where you can make immediate improvements to drive more bookings.
No sales fluff. No generic advice. Just a straight-talking review based on how guests actually find and book motels today.
Website Speed & Mobile Performance
Your website is often the final step before a booking. We assess:
Mobile load speed and usability
Core speed issues impacting Google rankings
Friction points that cause guests to abandon
Direct Booking Optimisation Review
We analyse how effectively your website converts visitors into bookings:
Booking engine placement and clarity
Calls-to-action and rate visibility
Trust signals, photos, and layout issues
Missed opportunities to reduce OTA reliance
Booking.com Listing Review
Booking.com is a primary demand driver for most motels. We review:
Listing completeness and content quality
Photo count, order, and impact
Room type structure and naming clarity
Review score trends and visibility risks
Expedia Listing Review
We check how your Expedia presence supports (or weakens) your channel mix:
Content alignment with Booking.com
Rate and availability consistency
Conversion and presentation issues
Opportunities to improve exposure without discounting
What You’ll Get
A plain-English summary of findings
Clear priority actions (not a long to-do list)
Quick wins you can implement immediately
Strategic recommendations for sustained growth
Who This Audit Is For
Independent motels (10–100 rooms)
Owners and managers who want more control over bookings
Motels relying heavily on OTAs and unsure why direct bookings lag
Properties preparing for a busy season or sale
